- Prices starting at $329
- A key competitor with Amazon's Kindle and Google's Android tablets
- A way to move muscle in on the market in smaller, cheaper tablets – one dominated for now by Amazon and Google.
- "Others have tried to make tablets smaller than the iPad and they have failed miserably," - Phil Schiller (Apple's senior vice-president of worldwide marketing)
- "The technology inside is equal to, if not better to, the iPad 2 in every way." - Schiller
- The move is a crucial part of Apple's plan to beat back the charge on to its home turf of consumer electronics hardware by Amazon and Google,
- A research group is forecasting that sales of smaller tablets will double this year.
This shows how Apple are focused on dominating the technology market, not just in one aspect but in several - computers (macs), mobile phones (iPhone), music (iPod and iTunes), tablet computing (iPad). They try to find a way to reach as wide a audience as possible - this makes it difficult for other companies to compete.
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