Wednesday 28 November 2012

News Story No.8 | US 'sees biggest Cyber Monday sales'

Workers from Amazon.com
  •  
  • Comscore said consumers would have spent $1.5bn (£0.9bn) on so-called Cyber Monday, up 20% from last year.
  • Online-sales tracker IBM Benchmark put the internet shopping rise even higher - up nearly 27% compared with the Monday after Thanksgiving last year.
  • Smartphone and tablet computer sales rose 10.2%
  • "Online's piece of the holiday pie is growing every day" - Forrester Research analyst Sucharita Mulpuru
  • "The web is becoming a more significant part of the traditional brick-and-mortar holiday shopping season."
  • Comscore said internet shopping rose by a quarter last Friday to break the $1bn mark for the first time while it was up by a third on Thanksgiving itself.
This shows how the internet is being used more frequently for shopping - this is significantly growing as more people are relying on it as a better emans of shopping. Furthermore, this also shows how people are now less skeptical of shopping online despite fraud and hacking still being a risk - however, as more people are shopping online; this shows how it is becoming more reliable.


Tuesday 27 November 2012

Question Response


Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

Over the last few years; new and digital media has developed to a large extent – opening up audiences to a greater variety of views and values. Web 2.0 has played a large part in the development of new and digital media as it allows audiences to become producers of media texts.  Due to the fact that it democratises the media as anyone who has access to the internet can create and publish texts. As a result of this, there will be more content available; not just from the traditional media institutions feeding their opinions – which may sometimes be bias towards a certain institution or group (for example; a political party, social group or television station) – but also the diverse public who’s opinions on a certain matter will vary person to person. This empowers audiences as it allows them to feel comfortable with their views as there will always be someone with something similar, additionally, this allows them to form communities with people who have a common interest – this is most likely to be done though social networking such as Facebook or Twitter.

Additionally, UCG has become a significant part of the internet as it allows people to create their own media products. This empowers the audience as it gives them a sense of freedom to upload what they want, whether it is trivial or with a specific meaning/message behind it. This also allows them and gives them a chance to challenge and rival the traditional media creators which gives the audience a sense of empowerment. Furthermore, cases such as the Ian Tomlinson case in 2009 have allowed audiences the chance to challenge authority. This case showed the benefits of UGC as brought to light an issue that was underlying and rarely spoken about. A vast number of people saw the clip on Youtube and witnessed police brutality, this created support for justice to be served for him and his family. As this case caused repercussions for the police service, this shows how the audience can be empowed by uniting to become a power that higher authorities will take notice of.

Notes | WEB 2.0 Participation or Hegemony?

·         Allows audiences to become producers of media texts
·         Democratises the media as anyone with a web connection can create and publish texts
·         We don’t have to rely on professional organisations to act as the gatekeepers
·         Some believe it has led to dumbing down because anyone can create texts
·         But some see it as beneficial
o   Allows thousands of individuals and small producers to access markets
·         How far has internet created “we media” or has it created hegemonic function that recoups divergent ideas for the mainstream

THE POLITICAL: IAN TOMLINSON
·         One of the best examples of the political impact was his death
·         The fact that it challenged what the police said and it was readily available on YouTube emphasises how audiences can challenge the official version of events
·         We don’t know whether his family will get justice but before the internet, they would have had no chance
·         Without the “Web 2.0” intervention it is unlikely that the case would have ever gone to court
·         Morozov says how countries like China and Iran have successfully controlled the general populations access to the internet and have prevented the free circulation of information
·         Also argued that social networking has facilitated the Arab spring uprisings as they enable the protestors to bypass then centralised state media
·         “Twitter is an information-distribution network… except it’s in real time and massively distributed! – Ingram 2011
·         The internet had given the people a potentially powerful tool to communicate with each other and to challenge their rulers
·         But governments can exert a large degree of control over the internet and “we meida” is not strong enough to allow “people power” to succeed.

THE TRIVIAL: ZOO VISITS AND LAUGHING BABIES
·         Best exemplified by Youtube
·         First video was “me at the zoo” (2005) and was typical of the “home video”
·         It is trivial like the “Laughing baby ripping paper” (2011)
·         Jean Burgess and Joshua Green (2009) found 42% of what they analysed  comprised of extracts from traditional media and most of those had been uploaded by users.
o   Clips uploaded by fans rather than traditional media companies
·         In the last two years this would have increased
·         Youtube has become a medium of catch up distribution in Uk for channels 4 and 5
·         Allowes users to create their own channels
·         And to use it as a promotional vehicle
·         “There are 2 youtubes, it is a space where these two categories (traditional meida and home video) co exist and collide but do not really converge”  - Burgess and Green
·         Even as we become used to watching TV programmes  on computers , mobile phones or music players we still experience it as television.

CO-OPTING THE AMATEUR
·         Evident in the way meaning is structured by the dominant ideological discourse
·         Eg; Youtube has allowed ordinary people – Charlie is so cool like – to become celebrities, they don’t have the same status as celebrities created by traditional media.
·         Because the internet does offer a variety of viewpoints  - amateur and professional – its more difficult for establishment discourses to structure how meaning is created and so is less hegemonic. – Driscoll and Gregg 2008

WHOS GOT THE POWER?
·         Has web 2.0 switched power from producers to the audience
o   No, but the balance has shifted
·         The audience don’t have to rely on token access offered by traditional media - newspaper letter pages, phone ins, etc.
·         We can easily produce texts ourselves
·         But it is still in early day of UGC
·         Audience produced texts may have a more distinctive impact on the internet
·         May develop its own codes and conventions different to traditional media

Notes | Virtual Revolution 2

·         Internet makes closed-ness more difficult – Tim Burners Lee
·         A powerful tool for state – for them to know about us  - Stephen Fry
·         Accelerating globalising
·         Reinvents war fare
·         Twitter – a way of threatening a hard line system
·         Iran, June 2009
o   People vented anger on rigged election results
o   There was a ban on journalists – they therefore turned to twitter
§  There was 200,00 tweets posted every hour
o   YouTube started being used
·         The internet is able to transmit news around the world compared to live TV
o   It is un mediated, portable/mobile, interactive
·         Jeff Bezon – co founder of Amazon
o   “We change our tools and our tools change us”
·         ¼ of the worlds population is connected
·         Al Gore – “It will have a more profound impact than the printing press
·         Old power is crumbling
·         Wiki-leaks – Jullian Assange
o   Allows people to blow the whistle on governments
o   Eg, list of BNP members, army abuse of prisoners on Guantanamo Bay
o   Under constant attack
·         Internet has no control – its de-centralised
o   Can be shut down
o   A threat to the government, no regime can control
·         Allows other ways to get through
o   Route around censorship
·         Haystack – programme to access blocked stuff
·         Gives citizens power to route around access
o   A world of direct action
·         Ways to get younger people to express political views – less mainstream politics
o   Tools for process
o   Community
·         Segal – “Empowers anyone that can use it”
·         CHINA
o   253 million people online – most in the world
o   30,00 Chinese secretly police web (censors)
o   “The Great Firewall of China”
o   300,000 “50centers” in china under government
§  They find articles for money
·         They guide opinions
o   Promotes hegemonic ideology
·         Peter Theil – Pay Pal
o   A key, early investor in Facebook
·         $60 billion in trasnactions every year
o   “Have to get globalisation to work”
o   “new world currency”
·         Facebook has 360 million users
·         Web linked to extremists around the world
o   Al Qaida and the Taliban
o   Uses the internet as a way to spread fear and terror – Anger
o   Uses shock tactics – a sense of urgency – graphic images
o   Has no center – its scattered
o   “Virtual, portable, homeland”
o   Have similar aims – links them
§  Removes borders from countries
§  Collapses distances
o   Cyber balkanisation
§  World becoming more like the Balkans
·         Paradox
o   A voice or power – but can be used for good or bad
·         We are becoming more vulnerable to darker uses of the web
·         ESTONIA – Most wired country in Europe
o   2007 – Sustained cyber-attack aimed at bringing down their institution
o   Cyber-attack being war of the future
·         Denial of servie
·         Threat – don’t know who or what is attacking
o   Cost effective – more conflicts due to internet
·         When the rest of the world gets connected will it create global understanding or more danger?

Wednesday 21 November 2012

BBC Newsnight Child Abuse Scandal

http://www.bbc.co.uk/news/uk-20336037

http://www.guardian.co.uk/media/2012/nov/10/bbc-newsnight-crisis-live

http://www.metro.co.uk/news/917975-lord-mcalpine-false-newsnight-child-abuse-claims-bad-for-the-soul

A Newsnight investigation broadcast on November 2 said a senior Tory figure was involved in abuse at the Bryn Estyn children's home.
Although the programme did not name Lord McAlpine, he was subsequently named on blogs and social media sites such as Twitter.
The false allegations have already led to the resignation of BBC director general George Entwistle and followed heavy criticism for the corporation and Newsnight over a dropped investigation into claims of child abuse against Jimmy Savile.
 
This links to new and digital media as it shows the the extent of damage it can make. Even though these alligations were false, people - without proof - took to expressing and spreading their thoughts on the matter via the internet. Due to the fact that Twitter and social newtworking sites have become an everyday part of peoples lives - people publish things without much thought thinking it wont come to much. However, as a vast majority of people use them, it is able to spread news or rumors fast. This is them difficult for people to intervene or meidate the story whether it be true or not.

Letter to Rupert Murdoch

To Mr Rupert Murdoch,

As you know; news is vital in everyday life; to know what’s going on in today’s society - whether it is local or global news.  I believe that news should always be free and accessible to anyone as it is crucial for us audiences to be aware of events to make us more informed individuals.

As you said; “The world is changing and newspapers have to adapt”. We have become a more fast paced society, reading news on the go through our mobiles and tablet computers. If you began to charge for news, you would be restricting us audiences from learning and understanding the world.  Although many people now access the news via the internet, some people still prefer to get their news from newspapers – therefore newspapers will still need to exist and you will still gain some revenue from the traditional way. Furthermore, you own vast media empire – including publications from Australia to the UK – and are therefore still a strong and profitable company. News Corp earned US$ 33.706 billion in 2012 – why are you so concerned about earning any more money when your revenue is so high anyway?

In addition to this; newspapers should be more innovative and develop niche expertise that is worth paying for – they shouldn’t just be owned by a single corporation as this hinders news from being diverse and interesting, and aimed at different audiences rather than mainstream news. Also, news business owners need to grasp the fact that the monopoly of news is now over due to the internet – there are too many people that will begin their own news pages to provide for people who do not want to pay.

Even if you did decide to charge for news, people will always find a way to gain access for free – whether it be through social networking or just other free news website – so your attempts would be pointless.

Yours Sincerely,
Sarah Leigh

Tuesday 13 November 2012

Meda News(no.7) | US election 2012: hug photo makes social media history

  •  
  • A photograph of Barack Obama embracing his wife Michelle has become the most liked and re-tweeted post ever
  • Since it was posted it has been re-tweeted nearly 700,000 times. More than 3.23 million people have liked the image on Facebook, with over 400,000 shares
  • Viral success of the post confirmed the role that social media played in the US presidential campaign, and abroad
  • The "hug" photo was shared across continents and time zones, with congratulations pouring in from Namibia, Brazil, Denmark, Chile, Kenya, Italy, Albania, and countless other countries
  • There were more than 31 million election-related tweets on Tuesday night, making election night "the most tweeted about event in U.S. political history,"
  • Romneys last tweet was; "With your help, we will turn our country around and get America back on the path to prosperity."
    • Since then his account has been silent.
Although Twitter started as primarily a social networking site for "everyday people", its now a normal thing for celebrities and politicians to have (even though we expect them not to have an account). This also shows how twitter and social networking is a significant tool to get the world talking about one subject - through trending tweets - but to also gain peoples support.

Wednesday 7 November 2012

Media News | "Online paid-content market poses threat to traditional advertising"


  • The rise of tablets and smartphones will help grow the online paid-content market 65% to £8bn a year by 2017
  • But the rise of paid-for services on mobile devices and tablets could limit advertising revenue opportunities 
  • News content spend will grow by 77% from €158m this year to €279m in 2017,
    • This includes digital subscriptions to newspapers such as the Financial Times, New York Times, Wall Street Journal Europe, the Times and Sunday Times.
  • The number of people choosing to buy news content online will jump 68% from 4.8 million to 8.1 million, with 20% of tablet users choosing to do so by 2017 
  • Darika Ahrens critises this veiw and says that consumers will not pay for online content.
  • The report argues that subscription services will be the most successful paid-for model.
  • However, the knock-on effect of the rise of paid-for services is the loss of digital "pure advertising" opportunities for companies.
This shows how the increase in use of tablets has altered the way in which people access content. Due to the fact that portable internet had developed and has become just as adcvanced as broadband; people use it just as regularly, possible even more than broadband. Therefore, as it is more convenient people are more likely to pay to use it as they can use it more. This also displays the impact tablets have on businesses and how it can shift the traditional format even though its just a more portable version of the interent.

http://www.guardian.co.uk/media/2012/nov/01/online-paid-contect-rise-8-billion-pounds

Tables | Newspapers: The Effects of Online Technology