Meda News(no.7) | US election 2012: hug photo makes social media history

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• A photograph of Barack Obama embracing his wife Michelle has become the most liked and re-tweeted post ever
• Since it was posted it has been re-tweeted nearly 700,000 times. More than 3.23 million people have liked the image on Facebook, with over 400,000 shares
• Viral success of the post confirmed the role that social media played in the US presidential campaign, and abroad
• The "hug" photo was shared across continents and time zones, with congratulations pouring in from Namibia, Brazil, Denmark, Chile, Kenya, Italy, Albania, and countless other countries
• There were more than 31 million election-related tweets on Tuesday night, making election night "the most tweeted about event in U.S. political history,"
• Romneys last tweet was; "With your help, we will turn our country around and get America back on the path to prosperity."
• Since then his account has been silent.

Although Twitter started as primarily a social networking site for "everyday people", its now a normal thing for celebrities and politicians to have (even though we expect them not to have an account). This also shows how twitter and social networking is a significant tool to get the world talking about one subject - through trending tweets - but to also gain peoples support.