- The rise of tablets and smartphones will help grow the online paid-content market 65% to £8bn a year by 2017
- But the rise of paid-for services on mobile devices and tablets could limit advertising revenue opportunities
- News content spend will grow by 77% from €158m this year to €279m in 2017,
- This includes digital subscriptions to newspapers such as the Financial Times, New York Times, Wall Street Journal Europe, the Times and Sunday Times.
- The number of people choosing to buy news content online will jump 68% from 4.8 million to 8.1 million, with 20% of tablet users choosing to do so by 2017
- Darika Ahrens critises this veiw and says that consumers will not pay for online content.
- The report argues that subscription services will be the most successful paid-for model.
- However, the knock-on effect of the rise of paid-for services is the loss of digital "pure advertising" opportunities for companies.
http://www.guardian.co.uk/media/2012/nov/01/online-paid-contect-rise-8-billion-pounds
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