EBI: More neeed on the benefits to audiences/users
Write a section on UGC, giving examples of how this empowers the masses.
UGC - user generated content - has had a major impact on new and digital media; it has also contributed to the media revolution. Blogging websites and even more prominently, YouTube - has given audiences a chance to create their own material. Since the first video was posted on YouTube in 2005, the site is viewed more than a billion times a day; therefore this in an effective way of reaching a vast audience. For example, this has increased the amount of "citizen journalists" - these are everyday people who happen to witness an event and capture it via video, image or text. These people are them able to share it online where it may receive attention. This was the cast with Rodney King incident where a serious case of police brutality was caught on camera. Consequently, this grabbed the attention of news institutions who broadcasted it and made people more aware of the issue. This empowers the masses as it gives them a change to have their voices heard and has paved a way for news to be told by everyday citizens - from their perspective - rather than from official institutions. This has therefore brought about positive change - especially for the public.
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