Tuesday 18 December 2012

Media News | Instagram seeks right to sell access to photos to advertisers


·         This move annoyed many social media users
·         One likened it to a "suicide note" - New York-based photographer Clayton Cubbit
·         "Eventually we'll figure out a way to monetise Instagram." - Facebook's vice-president of global marketing solutions Carolyn Everson 

Mentions in Terms of Use
·         "We may share your information as well as information from tools like cookies, log files, and device identifiers and location data with organisations that help us provide the service to you... (and) third-party advertising partners."
·         "To help us deliver interesting paid or sponsored content or promotions, you agree that a business may pay us to display your username, likeness, photos, in connection with paid or sponsored content or promotions, without any compensation to you," 

·         The updated policy will not change how it handles photo ownership or who is able to see a user's pictures
·         It has also triggered a backlash among social media users
·         One user tweeted: "Good bye #instagram. Your new terms of service are totally stupid and nonsense. Good luck playing with the big boys."
·         New policies could deal a blow to Facebook's reputation and alienate some users.
·         "Every time Facebook has altered their privacy policy it has led to a backlash and they've been forced to retreat. They tamper with people's privacy at a cost. People are very upset." - Richard Holway, chairman of TechMarketView
·         "It's a barefaced tactic that Facebook and Instagram have taken, and one that will likely meet with many challenges, legally and ethically. - Alan Pelz-Sharpe, research director at 451 Research

This shows how internet and social media website are now being created and run for monetization rather than recreation or socialising – what it’s primarily run for. Furthermore, this also reinforces the view point that it dominant companies – such as Facebook – that dominate the internet, countering the view that the internet is democratic.


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