A significant opportunity new and digital
media has for audiences is the freedom to create. An example of this could be
with the news – audiences can easily ‘tweet’, record or take a picture of what
may be going on around them which means that they are creating their own
version of events that they can publish and share via the internet using a
mediums of facebook.com or youtube.com (as well as other social networking
sites). This user generated content will be readily available for any one on the
internet to find and therefore audiences have contributed in creating news.
Furthermore, it also allows people to spread news such as when Barack Obama got
re-elected as president. He tweeted and image of him and his wife, this got retweeted
millions of times and has consequently become the most retweeted picture in
Twitter history.
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