Next steps:
- Has new and digital media had an impact upon ownership and control of the media institution(s) involved in your case study area? Explain in detail any impact and what exactly has changed.
New and digital media has had an impact on smartphones as we are now able to use our phones for a huge amount of tasks - this is due to convergence. However, there is dominance over this area, with the main competiors being Apple, Samsung and HTC. For example; there was a law suit going on between Apple and Samsung, with Apple claiming that Samsung had coppied various elements of their software. http://en.wikipedia.org/wiki/Apple_Inc._v._Samsung_Electronics_Co.,_Ltd. Nonetheless, it seems as though the ios running system is the market leader. This is evident as many apps are available on ios before they are available on the android systems. Blackberry have also tried to regain a place in the smart phone market with their attempts to introduce a new phone and opperating system. http://www.guardian.co.uk/technology/2013/jan/31/blackberry-bb10-z10-roundup This contrasts to a year back - or so - when blackberrys seemed to be the most popular phones. It now seems Apple is hegemonic as it is the leading company for not just the iPhone (smart phones) but also tablets and macs are increasing in popularity.
Furthermore, the market leaders in the mobile phone competition have completely changed from a few years ago when Nokia was the leading phone company, however as the use of smart phones is increasing, Nokia are slightly behind its competitors. http://www.bbc.co.uk/news/business-17769772
- What impact has there been on the way in which the audience now consume the media products/ texts involved in your case study? How does it differ from what went before? Consider (SHEP)
The primary way in which the audience now consume smart phones is through contract plans, this differs from around 10 years ago when contract plans were primarily used by professional adults, whereas everyone else used pay as you go top ups. This shows how people have began to use their phones more as these plans are better value for money in the long term if you're going to be using your phone regularly. Furthermore, internet is usually included in these contract plans which allows consumers to always be connected and have the world wide web in their pockets. Additionally, the use of internet on smartphones allows users to download apps onto their phones which is also another means for making money. Some apps also are designed as some sort of replacement for texing such as Whatsapp which uses an 3G connection as well as iMessage which is designed for iPhone users.
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