Kirti and Sasha’s presentation:
· Tabloid newspapers such as The Sun use gimmicks to appeal to their audience
· Prince granted British tabloid – The Mail on Sunday – exclusive rights to distribute his new album as a freebie
o Direct marketing
· BskyB is the largest pay TV broadcaster in the UK and Ireland with over 11 million subscribers
Elliot’s presentation:
· Newspapers need to adapt to meet the demands and needs of the consumers
o Blumer and Katz theory
· Sky Go was launched in 2006
o Allows sky customers to view on demands and on the go
o Rival to Netflix
· The Times are introducing a subscription
o Quality
o Price
o Mobility
· This impacts the audience as it;
o Meets the needs of consumers
§ Maslow’s hierarchy of needs
o Gives readers a sense of brand loyalty
· Tablets are a way of monetizing the web
Ahmed’s Presentation:
· News Corps revenue is $32.7 billion dollars
o Mainly from films
· It is predicted there will decline in newspaper sales
o In 2013 there will be a 9% decrease in newspaper sales
o This is predicted to cost over £1 billion
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